![]() However, Snap’s technology is aimed at enhancing the real world. The “metaverse,” a buzzy tech industry term popularized by Facebook founder Mark Zuckberberg, describes a fully immersive digital universe. How is this different from the metaverse? This allows users to occupy the same virtual spaces and play the same games. ![]() There are two key new updates: The first is the Lens cloud that lets developers build AR experiences for users, while the second lets users using the same AR lens interact with one another. The latest Snap Spectacles, Spiegel said, “change the way you interact when you can walk around and use your hands, and see computing brought to life.” On Thursday, its shares rose 6.4% to $28.81. ![]() It has been increasingly pushing into hardware devices such as its Spectacles, the first version of which debuted in 2016.Ĭurrently, Snapchat has 332 million daily users globally, and has a market capitalization of $47 billion. The new products, unveiled on Thursday, are part of an effort by Snap, Snapchat’s parent company, to branch out from its roots as a social media service. Snapchat founder Evan Spiegel announced that new augmented reality features are coming to his company’s product Snap Spectacles, glasses that add a layer of augmented reality onto the real world, along with a drone that follows users and takes photos.
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